When you use Nilea for the first time, it doesn't ask for a spreadsheet of your subscribers. It doesn't connect to your accounts or import a list of usernames. It asks you to name the people who come to mind.
This is a deliberate choice.
Usernames are for platforms. They are public, searchable, and tied to a system of record. But in our own minds, we don't think in usernames. We think in names, nicknames, and memories. "The guy who always asks for extra videos." "That one who feels a little too familiar." "The quiet one who's been around for years."
These are the names that carry meaning.
By asking you to name people in your own words, we are starting with your lived experience, not a dataset. Nilea is a private space to make sense of your world, and your world is made of people, not rows in a database. The names you use are seen only by you. They are anchors for your own observations — a way to connect what you're seeing in your DMs to what you're feeling in your gut.
We believe that understanding your audience begins with seeing them as people. And that starts with calling them by the names you already know.